In 1937, in the midst of the Great Depression, Napoleon Hill published Think and Grow Rich, a book that would sell millions of copies. In it, he writes that he has learned the key to becoming rich from industrialist Andrew Carnegie. Hill writes that we have complete control over only our own thoughts and must begin our journey to riches by using that control to inflame in ourselves a desire for money. With characteristic exuberance, he concludes,
The Master Key is intangible, but it is powerful! It is the privilege of creating, in your own mind, a BURNING DESIRE for a definite form of riches. There is no penalty for the use of the Key, but there is a price you must pay if you do not use it. The price is FAILURE.1
Hill prescribes a daily practice that will keep the flame burning. He instructs readers to write down the amount of money they want, when they want it, and their plan for getting it. The statements are then to be read aloud twice per day, once after waking in the morning and once before sleeping in the evening, while readers visualize themselves in possession of the money.
If you truly DESIRE money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it…. You may as well know, right here, that you can never have riches in great quantities, UNLESS you can work yourself into a white heat of DESIRE for money, and actually BELIEVE you will possess it.2
The valuable insight at the heart of the book is that our desires do not simply happen to us. Hill saw that we can shape our desires, and by shaping our desires, we can shape our circumstances. However, the idea that we can shape our desires long predates Hill, and some of the implications recognized by others are in tension with his guidance. Continue reading “Think and be rich”